This is because users are more inclined to take action when they find content that addresses their specific location and needs. When businesses include location-based keywords, they enhance their chances of ranking higher in search results. Localized content can attract users who are more likely to convert. Local listings, online reviews, and NAP (name, address, phone number) consistency are key ranking drivers. SEO agencies can make impactful changes for their clients by focusing on these areas. Strategies like optimizing Google Business Profiles, enhancing local content, and building authoritative backlinks can help clients dominate their regional markets.
- It’s similar to doing an incognito Google search, but with more added value.
- In the world of digital marketing, Google Maps has become a cornerstone for local businesses aiming to increase visibility and attract nearby customers.
- Another, maybe even greater factor is that people don’t find what they want.
- Using local keywords strategically improves your relevance, increases visibility in search results, and helps customers find you when they’re searching for businesses in your area.
Here’s a search we did for one of our technology clients to find some potential guest blogging opportunities for them. Keep in mind that Google wants their users to have a good experience online. Pursuing this goal has helped them to become the top search engine in the world. This means Google prioritizes sites that give users good experiences, and puts them higher in a SERP.
We know that Google Maps’ prominence ranking factor considers the popularity of brands that branded searches can influence. Even service area businesses with hidden addresses SEO Anomaly have a map marker on Google Maps’ internal mapping system. Aside from the apparent SEO benefit, building links to your website ensures you own the digital property.
This way, bots can effortlessly access and index the content, which results in improved indexing and a higher probability of website ranking. And the “Anchors” tab provides insights about the most used anchor texts in the backlinks. Including total backlinks, referring domains, and your site’s authority score. You can use Backlink Analytics to analyze your backlinks, track their changes over time, and identify opportunities for new link-building efforts.
Understand where your traffic is coming from
The Google algorithm doesn’t rank just any high-quality content at the top of search results. Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for “charcuterie”, while others might search for “cheese board”. Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results. There are no secrets here that’ll automatically rank your site first in Google (sorry!).
Monarch Social Sharing
RankingCoach works with any website, but it’s specially optimized for MyWebsite Now. It’s also tailored to lots of other popular CMS like WordPress, Shopify, PrestaShop and more. Furthermore, you save on the time that would be needed for training if you were to use a more extensive SEO tool — not to mention the money you save in comparison to paying an SEO agency. The snippet refers to the four-line entry which appears on the Google search results page.
Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results. Using tools like Google Search Console can help you monitor and optimize your website for better Google rankings. You don’t even need an in-house graphic designer to create infographics.
Understanding Google My Business Ranking
For example, someone searching for “best laptop for gaming” has commercial investigation intent. This type of search intent is when a user is looking for information or answers to a question. For example, someone searching for “how to tie a tie” has informational intent. Without a top 10 ranking, you can guarantee a web page has little chance of becoming a rich answer. The top 3 results will give you the best chance though, so it’s best to aim for that. Audit all your existing citations and update any incorrect information.
Rankings aside, it also helps a user skimming through search results instantly understand what your page is about. After the report loads, hover your mouse over the keywords listed for a detailed explanation of each search term. We hope this page taught you a ton about SEO and about the importance of keywords on your website. Use our FREE Google SEO Ranking Checker to find out what keywords are bringing the most traffic to your site. Good piece of information, I usually submit images on all websites, but never thought of submitting on Google.
To acquire backlinks, you need to give people a reason to link to you. For example, guest blogging works as a link building strategy because you’re giving the other party a free piece of content in exchange for linking back. More so, finding related terms that have sufficient search volume and lower keyword difficulty will help you get ranked on search engines much faster. Too many content writers miss the on-page SEO opportunity that can increase Google rankings. Use this SEO website analysis checklist to increase Google ranking.